+ ABOUT





What started as a joke between friends, became so muuch more. MUU transforms everyday irony into iconic jewellery. The brand believes that inspiration can be found in the weirdest places and that true beauty only emerges when you embrace life's eccentricities.
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Humour and sentimentality intertwine seamlessly in each of the brand's signature pieces. They are more than just accessories; they are treasures symbols of shared jokes, memories and experiences. Each piece is intended to live beyond the now and to be passed as only the best stories are from one generation to the next.
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Bianca Forsblom and Alexandra Persson are the architects of MUU's collections and unique identity. Leah Pamela Eid and Joy Karlström later joined forces with MUU, adding their distinctive touch to the brand's evolving identity. They met at the Florence-based fashion school Polimoda and originally hail from Sweden. Their aesthetic combines Scandinavian simplicity and Italian craftsmanship.